Friday, 23 July 2010

Styling for Salon 1336

Styling for Salon 1336 in may 2008 was a work experience placement that run the duration of 4 weeks.
In this time i was set the position of a stylist for the promotion of Salon 1336 owned by Natalie Lanch.
My task was to create mood boards detailing the latest summer trends for S/S 2008. I was then sent to retail stores Zara and New Look to shop for items of clothing and accessories for model who would be representing Salon 1336 in a photo shoot.
The result of the photo shoot was more then successful having myself, my hard work and determination to make things perfect paid off as a stylist for the promotion for this hair salon. It ended in the first ever major publication in GQ magazine. Salon 1336 then went on to take part in many hair dressing competitions. I wish them all the luck and success in the future.
A successful experience taught me trend analysis, Independence, communication skills and has broadened my fashion knowledge. I will learn from this and take it upon me as my duty to continue growing within the fashion industry.

Thursday, 22 July 2010

The Secret Garden

3rd Year Project- 'The Secret Garden Collection' S/S 2011.

For my final project I designed and made 6 fully styled outfits to fit in and around the retail store Warehouse. I had been granted permission to use Warehouse for the live aspect of my project. Throughout the duration of my project I was given constant feedback from a mentor at Warehouse encompassing thoughts feelings about the concept of my design work. This enabled me to productively move forward and create a desired collection for Warehouse. I begun by researching Warehouse's target market audience to give me a generalization about the average customer that shops in Warehouse
.My concept was based on the film/novel 'The Secret Garden' by Frances Hodgson Burnett 90 years ago. The secret garden was a motif of secrets, a young girl begins exploring her uncle's estate and discovers a garden that has been locked up and neglected. She began restoring the garden, and eventually some other secrets withing in the manor in which she lived.

The concept-
I created my own interpretation of this novel and put together a graphic novel displaying the way i would imagine the story to look and feel being inspired by the mysteriousness and adventure of 'The Secret Garden.' I took inspiration from the environment photographing all living and non-living plants, flowers and tree's, i also put together small set designs detailing the theme of the secret garden and edited them in photo shop and illustration to give them a mythical feel.

Fabric manipulation-I had experimented with silk and denim fabrics using techniques such as laser cutting, bleaching and sand blasting creating desired effects through out my entire collection. some examples you can see in the images above they show how i used inspiration from my sets and Incorporated it into my garments.

Each outfit tells a story as you venture through my 'secret garden'. I put together short quirky quotes that unveil the look of each unique outfit.

The Photo shoot-
I came across the perfect location for my photo shoot, the beautiful Queens Park gardens in Bournemouth. The photo shoot really came together with two brilliant LMP models and photographer Ginny Marsh and set designer Natalie Eckett.

Monday, 12 April 2010

University Projects

Dreams Project...

This was my first project, my theme was based on 'Dreams' from this i drew up a concept according to my own personal dreams. Dreams would be made up of random objects perhaps washed up on shore. I had a place i found relaxing to release my thoughts this place was the beach. This is were i developed my concept by looking at beach huts and deck chairs ect. My design portrays freedom for thought in a personal place, with navy blue and white sailor stripes representing the beach and a navy blue chiffon to represent the calm motion of the way the lace represents the foam at the end f a wave washed up on shore.

Jacket Project...

"Dior Inspired"

The jacket project was my second project, i was inspired by Christain Dior's 1947 'New Look'. I created a feminine three-quarter length jacket with a nipped in waist and emphasised bust line to really give it a 1947 feel. This project was a group collaboration-my first collaboration. It was styled and photographed by fashion communication students. Student Amy Sweetman created a New Look look-book inspired by the high street store. The look-book featured two other design students jackets and mine.

Final Collection...
"Back to Hays"
Inspired by the streets of Hollywood

After a trip to Los Angeles the concept for my new collection fell together. It all stemmed from the streets of Hollywood such as Rodeo Drive and Hollywood Boulevard. The collection is new and modern with a structured appeal that came from Hollywood buildings- The Kodak theatre a main hot spot for celebrities in this city. I wanted to capture the essence and glamour of Hollywood and bring it to life through my own invention with a new twist.

I was also inspired by the 'Hays Code' which was implied many years ago when film producers banned revealing dresses from film sets. They were then forced to create a new way to emphasis a woman's body. rather then revealing the bust area designers began to cut away at the backs of garments.
You will see how i have created attention to the backs of my garments in a structured way in-keeping with this concept.

A spring/summer collection designed for any woman who years a touch of Hollywood lifestyle.

Major Project Preparation
Vintage Glamour
Inspired by vintage family air loons. This projected begun with an 800 word statement about my personal identity. I created an outfit using laser cut techniques a source i felt looked creative and worked effectively with my concept.

Thursday, 8 April 2010

The beginning of my journey into the world of FASHION!

"Learn From Yesterday, Live For Today, Hope For Tomorrow"
Life is what you make it, or so it seams to be. I have chosen my path in life. My design inspirations steam from natural beauty...'a woman'. To me it is all about embracing your inner beauty as well as your outer beauty, my work portrays this in both design. My style if very feminine, yes pretty lace trims, lavish silks and gorgeous chiffon's and mixed cottons with the essence of a true summer beauty really gets my creativity going. Some might say we can control anyone or anything when we look and feel our best, and that is exactly how I'm inspired to create eye-catching garments aimed towards the not-so-confident woman so show them how they can to feel 110% beautiful in their own skin!!

May 2009: I was overwhelmed to receive a phone call from Hertfordshire Gazzette saying I hand landed the front cover of Lifestyle magazine, well you can imagine my reaction (ecstatic) :D I was wearing a size 16 charity shop blazer which i had De-constructed re-constructed in a university project. It read 'how I used my talents as a fashion designer to help raise money for charity'.
November to May 2009: My first 'live project'. The aim of this project was to design and make a collection for beal's store in order to help bring the Beal's target market into a younger age genre. As to my shear delight taking part in Beal's 'live project' resulted in my design work proudly being displayed in their shop window along with the other amazingly talented design students I worked with.
Inspired by Audrey Hepburn- A True Beauty- My recreation of an Audrey Hepburn original